WE SET OUT IN 2012
WITH TWO AMBITIONS
TO BROADEN BOTH THE IDEA OF WHERE ‘PUBLIC RELATIONS ACTIVITY’ COULD LAND EDITORIALLY, AND TO CHALLENGE WHAT THE ‘AVERAGE PUBLIC RELATIONS GIRL’ SHOULD LOOK, TALK AND ACT LIKE. PUSHING OUT STANDARDISED PRESS RELEASES DOES’T CUT IT IN TODAY’S FRAGMENTED LANDSCAPE.
We believe that brands deserve better, so we’re straight up with our clients about their expectations and needs. We deliver services to launch and scale brands in press (and beyond). We’re not specialists but we have hired industry specialists with relationships that run deep to get people talking and engaged. With our cultural understanding, market knowledge, connections, trust and pace, we are always on.
INSTEAD OF FIGHTING THE FRAGMENTATION OF THE MEDIA LANDSCAPE, WE ARE LEANING INTO IT.
Distilling brand stories strategically and then blowing them out creatively.
We take a multi-channel approach to securing coverage, engagement, shares and noise.
So brands can step away from the crowd and get seen when and where it matters most.